Net-A-Porter
Net-A-Porter’s homepage includes a very large photo with promotional links to some specific products.
Net-A-Porter是一个很大的照片，附特定产品的促销链接。
Victoria’s Secret
Victoria’s Secret’s homepage currently uses a very dark red background, but the rest of the site has a white background.
Victoria’s Secret的主页采用暗红的背景，但其余部分用白色背景。
DailyCandy
DailyCandy includes fashion-related content among other topics. The site uses a white background and a lot of hand-drawn elements.
DailyCandy在题目中包含时尚相关的内容。网站用白色背景和大量的手绘元素。
Dolce & Gabbana
The top of Dolce & Gabbana’s website uses three photos as part of the navigation. The lower section of the page includes navigation to specific collections and products with horizontal scrolling.
Dolce & Gabbana网站的顶端用了三张照片作为导航的一部分。较低的部分包含明确并且集中的导航和横向滚动的产品。
The Cut
The Cut is a fashion blog on New York Magazine. The color scheme is black and white with some splashes of pink and blue. The layout presents the blog in an attractive magazine/news style.
The Cut是http://nymag.com/中的一个时尚博客。色彩设计是黑色，白色和一些点睛的粉色还有蓝色。这个博客的版式是一个吸引人的杂志或者新闻的版式风格。
Style.com
Style.com is a large fashion news website from Cande Nast, and the home of Vogue. With huge amounts of content on the site, it’s still easy on the eyes.
Style.com是一个来自于www.condenast.com的大型时尚新闻网站。它的主站是www.style.com。网站包含大量的内容，仍然是悦目的。
Kineda
Kineda’s dark design is simple, yet beautiful.
Kineda深色设计很简单，仍然漂亮。
Elle
Fashion magazine Elle’s website has a news-style layout, with the homepage featuring a lot of content.The color scheme is black, white, gray and red with photos adding plenty of color.
时尚杂志Elle的网站采用了主页有很多内容的新闻风格的版式。色彩设计是黑白灰红，加上照片和大量的色彩。
WWD
WWD is a news-style website that includes fashion-related content. The site has a dark color scheme with a lot of colorful photos included.
WWD是新闻风格的网站，包括时尚相关的内容。色彩设计是深色的，但是包含很多色彩丰富照片。
Bazaar
Harper’s Bazaar is a leading fashion magazine. The website uses a black, white and red color scheme. The layout is fairly typical of a magazine or news site.
Bazaar杂志位于时尚杂志尖端。色彩运用了黑白红，版式完全是杂志和新闻网站特有的排版风格。
Glamour
Glamour Magazine’s website has a white background with a lot of color from photos and images.
Glamour杂志的网站用白色背景和很多彩色照片和色块。
Fashion Served
Fashion Served is fashion inspiration site from the Behance Network. The layout is gallery style.
Fashion Served从Behance Network获取时尚灵感。版式是图库风格。
中午和朋友们去吃我们常去的那家广西菜……
翻译仅供参考，如有不当，欢迎指正！
From a web designer’s perspective, it can be very interesting to look at the top websites from a particular industry to see how they relate to their target audience, the different approaches that are used, and how they compare to websites in other industries. The fashion industry consists of companies that make their mark by designing beautiful and stylish items, and by setting trends for consumers, so one could expect to see some creativity and a focus on appearance in terms of their websites also.
从一个网站设计师的角度看，从某一行业的高端网站去看这个行业怎么适应他们的目标受众是非常有意思的，他们用很多不同的方法使网站有别于其他行业的网站。时尚行业的公司，他们以设计漂亮和有格调的项目，为客户发布流行趋势为标识。所以可以预计，他们的项目也富有创造性并且注重外表。
In this article we’ll take a look at the websites of leading fashion companies, as well as some fashion news sites, and see when fashion, style and web design come together.
在这篇文章，我们会看到领军于时尚行业的公司网站，还有一些新的时尚网站。可以看到时尚，风格和网站设计融于一体。
Trends
As you browse through the sites that are showcased below, you’ll see some variety, but you will also notice the presence of certain trends. Here is a brief look at a few of them.
从下面展示的网站，你会看到一些不同的种类，但同时也能注意到他们都传达出了某种流行趋势。接下来是一些基本介绍。
Large Photos
Naturally, and industry that is very dependent on image will make heavy use of photos and models. Many of the sites use large background images, some will use a slideshow type of approach to feature multiple photos. Going a step further from photos, some of the sites use large video areas on the homepage.
大的照片
很自然的，非常依赖于图片的行业会使用大量的照片和模特。有的网站用大的背景图，有的用幻灯片风格展示特色多样的照片。运用照片的更进一步，一些网站会在主页设置大的视频播放区域。
Black and White
Black, white and gray color schemes are very popular among the sites showcased here. Simple color schemes are capable of creating an elegant look, plus with so many colorful photos it helps to keep focus on the products rather than on other design elements.
黑和白
黑白灰的配色风格在这里很受欢迎。简单的配色能够创造出简约的视图，加上很多色彩丰富的照片有助于将受众的注意力停留在所展示的项目上，而不是页面的基础设计上。
Minimal Content on Homepage
There are a few different types of sites showcased here. Most are sites that belong to a particular designer or fashion brand, while other are fashion news sites. Those that are news sites will obviously include a larger amount of content, which means a homepage that can be very involved. However, looking at the sites that represent a designer or a brand, you will see that the majority have very little content on the homepage. In some cases the homepage is nothing more than a large photo and a navigation menu.
极简的主页
这里有一些不同的类型。大部分网站属于特定的设计师或者时尚品牌，另外一些是新的时尚网站。那些新的网站很明显包含了大量的内容，就是说主页可以是非常复杂的。不管怎样，网站是设计师或者品牌的一个象征，你可以看到大多数网站的主页只有很少的内容。甚至有些主页除了一张大照片和导航就什么都没有了。
Fashion Website Showcase:
时尚网站展示：
Net-a-Porter
Net-a-porter focuses on fashion-related photos, a magazine-style look and a simple navigation without unnecessary Flash-effects. The result is usable and still beautiful
Net-a-porter致力于与时尚相关的照片，一个杂志风格和一个简单的导航，没有添加没必要的Flash特效。结果它实用并且漂亮。
Prada
Prada’s homepage includes only a large background image and navigation.
Prada的主页只包括大的背景图和导航。
Paul Smith
Paul Smith’s homepage includes navigation and a large background image that slides/scrolls from one to the next.
Paul Smith的主页包括导航和一张大的可以从一个滑到下一个的背景图。
Pepe Jeans
The website of Pepe Jeans uses a white, black and gray color scheme. The homepage includes a large photo that the user can change.
Pepe Jeans的网站用黑白灰的色彩设计。主页包括一张用户可以切换的大照片。
Aquascutum
Aquascutum uses a simple layout, minimal style and a large image. The homepage is clutter-free and includes little content.
Aquascutum采用了简单的版式，简约的风格和大图片。主页内容比较少，错落有致。
Free People
Free People’s website has received a lot of attention from design galleries. The clothing boutiques site uses hand-drawn and grunge styles.
Free People的网站，设计图表能吸引你很多注意。时装小店网站采用了手绘元素和摇滚风格。
The Sak
The Sak also uses hand-drawn elements in its design. The site uses a light color scheme.
The Sak的设计也采用了手绘元素。网站运用了明亮的色彩设计。
Ralph Lauren
Ralph Lauren’s US site uses a white background with a lot of bright colors.
Ralph Lauren美国站用了白色背景和很多鲜艳的颜色。
Ralph Lauren Rugby
Ralph Lauren’s Rugby website has a vintage background, a lot of color, and a video playing on the homepage.
Ralph Lauren Rugby的主页有个仿旧的背景，很多色彩，和一个视频播放器。
Armani Exchange
Armani Exchange’s homepage features a large photo, with black, white, gray, and small amounts of blue in the color scheme.
Armani Exchange主页的特点是用一张大照片，色彩设计是用了黑白灰和少量蓝色搭配。
Giorgio Armani
Giorgio Armani’s website is very dark and contains a large video of runway models.
Giorgio Armani的网站颜色非常深，其中包括一个模特秀场的大视频。
ASOS
ASOS’s website has a black background with a white content area. The homepage features a large photo and showcases certain product lines to the right of the layout.
ASOS网站有黑色的背景和白色区域。主页特点是一张大照片和把某些产品放在右边。
Liz Claiborne New York
Liz Clairborne New York uses a very simple and clean layout. The homepage consists mostly of a large photo, and secondary pages are also clean.
Liz Claiborne New York版式非常简单干净。主页有大量大照片组成，二级页面也很干净。
Mulberry
Mulberry’s homepage includes only a logo, navigation, and a large photo area that fades from one to the next.
Mulberry的主页只有一个LOGO，导航和渐隐渐显交替大照片的区域。
Hugo Boss
Hugo Boss with minimalism at its best: the site has a very simple and calm design with a large photo area. Flash-based.
Hugo Boss的是极简主义：基于Flash，非常简单和平静的设计。
Issey Miyake Pleats Please
Very simple, yet compelling design that strongly focuses users’ attention on the products. Flash-based. The Japanese version of the site tries to achieve the same aim with a more interactive approach .
非常简单，产品就是焦点，使你不得不去注意产品本身。以Flash为基础，这个日本网站的视觉与交互设计设法达到同一个目标。
Lacoste
A very dynamic and interactive site that not only showcases available products, but also tries to entertain users. And it works! Flash-based, music-autoplay included.
不是只展示产品，而是非常有活力和有交互性，然而同样设法使用户得到娱乐。它成功了！基于Flash，自动播放音乐。
BCBGMAXAZRIA
BCBGMAXAZRIA’s website showcases and sells their products. The site uses a gray background and the homepage currently features new styles for the spring.
BCBGMAXAZRIA的网站陈列他们出售的产品。它采用灰色背景，主页为即将到来的春天设计了新的风格。
Calvin Klein
Calvin Klein’s website uses light colors and an un-cluttered layout.
Calvin Klein的网站采用明亮的色彩和不规则的版式。
Gucci
Gucci’s website has a brown background. The homepage includes navigation and a large photo area.
Gucci的网站是棕色背景。主页是导航和大的图片区域。
Agnes B.
Agnes B. uses an interesting layout with a large background and a lot of black, white, and gray.
Agnes B.采用了一个有趣的版式和大背景图，还有很多黑白灰三色。
J. Crew
J. Crew’s homepage includes some promotions of current seasonal styles. The site uses a white and gray color scheme, but the homepage includes some blue and orange.
J. Crew的主页包括一些应季流行趋势的宣传。网站采用了白色和灰色的色彩设计，但主页还包括一些蓝色和橘色。
Sean John
Sean John uses a dark color scheme with a gray background, and a sliding content area that the user can control.
Sean John是深色设计，用了一个深灰色背景，和一个用户可以控制的可以滑开展示的区域。
Tommy Hilfiger
Tommy Hilfiger’s site has a white background. The homepage includes some photos that allow for user interactivity on hover and by sliding.
Tommy Hilfiger的网站是白色背景。主页是一些用户可以控制其来回滑动的照片。
Louis Vuitton
Louis Vuitton’s homepage has a large background image with links to sites for specific countries.
Louis Vuitton的主页是一个大的背景图，上面有进入到特定区域的链接
Lucky Brand
Lucky Brand has a colorful homepage with a large photo and prominent navigation to shop men’s or women’s styles.
Lucky Brand是有张大照片的色彩丰富的主页。突出的导航可以分别链接到男款和女款的店铺。
Oilily
Oilily’s homepage has a video area surrounded by purple covered with colorful floral decorations.
Oilily的主页有个视频区域，这个区域被紫色底彩色花纹的装饰环绕。
United Colors of Benetton
United Colors of Benetton has a very bright and colorful website that sits on a white and gray background.
United Colors of Benetton以白和灰为背景，非常明亮和色彩丰富。
A.P.C.
A.P.C.’s homepage uses a black and white color scheme with a large photo and hand-drawn fonts. The homepage includes links to the online stores for various countries.
A.P.C.的主页用黑色和白色的色彩设计，大照片和手绘字体。通过链接可以进入不同国家的店铺。
Net-A-Porter
Net-A-Porter’s homepage includes a very large photo with promotional links to some specific products.
Net-A-Porter是一个很大的照片，附特定产品的促销链接。
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